Published by SimplyCast
Originally posted on SimplyCast's main blog on March 14th, 2012
Though there are a lot of reasons to just post your press release on some of those websites that accept press release uploads (more on how to do that in an up-coming blog), the entire point of writing a press release is to get media coverage.
If you think that your copy is newsworthy, then why not shoot for the stars?
Published by SimplyCast
Whether its for a product launch, business expansion or a new hire, press releases are as over used as they are misunderstood.
The qualities of a great press release are simple: a compelling topic and straightforward copy. But, the beauty of a well-written and well-executed press release is that you can get coverage even for the most mundane of topics.
And, if you get the press release formula right, you'll get fantastic promotional-worthy coverage for free.
So, to help you write a good press release, we've compiled every little thing that you need, right down to the anatomy of the press release.
Below, you'll find what makes up a typical press release: think of it as an industry standard that you then can customize for your needs.
Published by SimplyCast
Honestly, there’s really no difference between public relations and marketing. Both tactics have similar results, but are usually executed by two different types of professionals.
Marketers and press staff usually have an endless, internal battle with each other. But! But, surprisingly enough, marketers and press are actually doing the same thing, and in some cases, are redundant in their actions.
Okay, so we’re not talking about the eternal war between these two illustrious and necessary professions, but what we, as marketers, can learn from them.
So, sit back and learn what the true newsmakers do on a daily basis.
1. Press works from unattainable deadlines
For the record, press, even internal communications staff, work on a deadline that doesn’t even exist. No one can ever predict what’s going to happen, so everything that happens afterwards is already too late.
There are things that press works on that are planned, but they’re rare.
Marketer-Only Tips: To be the best in the business, there’s no such thing as a COB (close of business) deadlines. Work from the perspective that your backside is on fire and you need to put it out. Yesterday.
Published by SimplyCast
As part of the Version 7.0 of SimplyCast launch was the much-anticipated addition of a press release submission tool. Why was this added to the all-in-one marketing platform?
Because using press releases as a form of marketing is a great way to open your business to new audiences, generate new leads and improve search ranking results. The reason a lot of businesses don't take advantage of this is the time it takes to do it.
First you have to find the press release submission sites, create accounts and then one-by-one add your content. If you want to list your press release on hundreds of sites, that is a lot of copy and pasting. Who has the time? Not those doing marketing for their business.
So our service, takes away the pain and allows you to submit faster and spread your news much wider.
The press release submission service is currently in beta so there are a few features still to come but we think you are going to love this tool once you give it a try.




































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Tips to Get the Media to Pick Up Your Press Release
Here are a handful of tried-and-true tips to get your press releases picked up by media outlets each and every time. |
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How Do I Write a Good Press Release?
To help you write a good press release, we've compiled every little thing that you need, right down to the anatomy of the press release. |
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